Buonitalia SpA was established by the Ministry of Agricultural, Food and Forestry Policies (Mipaaf) to provide the Italian Agricultural and Food System with a control room that is able to reinforce its competitive capacities over the global scene.

The main targets of Buonitalia Spa are the internationalization, promotion and protection of the best agricultural and food products made in Italy, in coordination with all the activities within the sector.

To achieve these targets, Buonitalia Spa intends to strengthen, through its own activity program approved by Mipaaf, the perception of the Italian agricultural and food brand in the world and above all, in the market-targets that are a priority for the Country by adding value to the relationship between product and land.

A tie that comes out by the direct connection between the land and the man work, in agriculture, and also through the relationship the Italian agro-food sector cultivates with other Italian excellent sectors, such as Sport.

As a matter of fact, sport needs strategies connected with food. Food is the real fuel of that magic engine that is the human body: this is why it is so important that whatever we eat has to be the best quality you can find, like Italian agro-food products.

The excellent Made in Italy agro-food is the result of the attention the producers pay to the relationship that links culture, land and environment: they not only guarantee good quality of the product, but also the protection of a Land and its history.

Food in Italy is not just a matter of health and feeding: it represents a culture as a result of the different historical events that each Region passed through.